About PØLR
Forged in the North. Built to Endure.
PØLR was founded in Northwestern Ontario with a vision to create more than just clothing.
We're building a movement inspired by Canada's raw landscapes, cold resilience and community strength.
Our brand represents the mindset it takes to push through mental and physical barriers everyday.
Every Piece is designed as a reflection of the North; durable, bold and made to endure. PØLR stands for those who show up even when its hard.
We’re more than a brand. We’re a movement.
Whether you're lifting, hiking, or pushing through life's storms. Remember to stay PØLR.
Our Mission
Building Strength in Body and Mind
To build a community that embodies strength, both physical and mental. PØLR creates premium, Canadian-designed athletic wear inspired by the North.
Empowering Resilience and Balance
We aim to empower individuals to push through barriers, embrace resilience, and find balance through fitness and mental wellness.
Inspired by the North, Driven by Strength
Experience the thrill of pushing boundaries and finding harmony through our North-inspired athletic wear designed to empower your inner strength.
Our Vision
Leading with Northern Grit
To become Canada's leading strength and lifestyle brand—rooted in authenticity, community, and northern grit.
Fueling Confidence Through Movement
We strive to inspire a movement where fitness fuels confidence and every rep, run, or challenge becomes a step toward mental strength and self-discovery.
Pushing the Boundaries of Possibility
Dare to push the boundaries of what is possible in fitness and lifestyle.
Igniting a Revolution of Inner Strength
Embracing authenticity, community, and the resilient spirit of the North, we aim to ignite a revolution where every workout is a journey toward inner strength and personal growth.
Our Values
Building Strength in Body and Mind
To build a community that embodies strength, both physical and mental. PØLR creates premium, Canadian-designed athletic wear inspired by the North.
Empowering Resilience and Balance
We aim to empower individuals to push through barriers, embrace resilience, and find balance through fitness and mental wellness.
Inspired by the North, Driven by Strength
Experience the thrill of pushing boundaries and finding harmony through our North-inspired athletic wear designed to empower your inner strength.