When you grow up in Northern Ontario, winter isn’t just a season — it becomes part of who you are. Places like Sioux Lookout, Pickle Lake, and Red Lake face some of the coldest temperatures in the province, with long winters and rugged environments that test you mentally and physically.
This northern lifestyle is the foundation of PØLR. Our brand was inspired by real northern experiences: frozen lakes, early-morning frost, ice roads, and the tight connection between remote communities. Northern Ontario teaches resilience and strength, and those values live in every piece we design.
PØLR clothing is made for people who embrace the cold, who push through challenges, and who move with purpose. Our goal is to represent the identity of the North while creating comfortable, durable apparel you can wear from the gym to the trails.
Whether you’re from Sioux Lookout, the James Bay coast, or anywhere beyond the noise, PØLR represents northern strength — built to endure every season.